Privacy Policy

Overview

Transfon Ltd, together with its software products (collectively referred to as "Transfon," "we," "us," or "our"), operates as a technology platform headquartered in the UK. Transfon uses various technologies to collect information about website traffic, online advertising, mobile app traffic, and connected device traffic to deliver its products and solutions (collectively, "Solutions"). This privacy policy ("Privacy Policy") outlines how our technology platform and related services (collectively, "Services") collect, use, store, share, and otherwise process your Personal Information on behalf of online advertisers, website owners, data providers, and other businesses that use our Services. Amprev is Transfon's technology platform for data management, digital marketing, and digital advertising.

Transfon Amprev complies with the specifications and policies of the IAB EU Transparency & Consent Framework to adhere to EU data protection laws. Amprev identification number within the Framework is XXXX. For more information, visit IAB Europe’s Transparency & Consent Framework.

To opt out of certain data practices, visit our Opt-Out page.

Collection of Information

Data Collected by the Platform:

  • Unique cookie and device identifiers
  • Mobile device advertising identifiers
  • Pseudonymous identifiers derived from email addresses or phone numbers, or device and connection information
  • IP addresses
  • Web browsing history from advertising impressions
  • Interest information inferred from web browsing history
  • Interest information stored and/or used on the Platform by clients and partners
  • Location information
  • Browser and device type, version, and settings
  • Hashed email addresses, phone numbers, and other identifying information (or data derived from such information)

How the Platform Collects Data:

  • From partners sending ad requests on websites, mobile applications, smart televisions, video devices, and other media
  • Using cookies and pixels
  • From clients and partners uploading data to our Platform
  • From clients and partners using our technology to collect data
  • Through the delivery of advertising

Cookies:

Cookies enable us to recognize and store data about unique web browsers and devices, facilitating the advertising purposes described herein. Our cookie domain is amprev.org. The AMPREV ID (ARID) identifies web-browser profiles over time across sites, with a lifespan of one year from the time of the last ad interaction. This lifespan may reset upon subsequent interactions with our Platform.

We also engage in cookie syncing, which matches our ARID with clients’ and partners’ cookie IDs to transmit ad requests and other user or device data. Additionally, we use cookies to store opt-out preferences for users who opt out of targeted advertising.

Purposes for Processing Data:

  • Personalizing ads
  • Delivering ads
  • Limiting the frequency of ad displays
  • Measuring ad effectiveness
  • Reporting on ad campaigns
  • Attributing purchases or other actions to ads
  • Preventing malicious or invalid activity
  • Improving our Platform and services
  • Associating related devices

Security and Data Retention

We retain your information while you are a user of our services. For log records, we retain data for one year from the date of creation.

We may retain your information longer if required for actual or prospective legal or regulatory proceedings.

Your Rights and Choices

Under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), you have rights regarding your Personal Information, including:

  • Access: The right to access the Personal Information we hold about you.
  • Correction: The right to correct inaccuracies in your Personal Information.
  • Deletion: The right to request deletion of your Personal Information, subject to legal obligations.
  • Objection: The right to object to certain data processing, such as processing based on legitimate interests.

To exercise these rights, or for assistance, please contact us at [email protected].

Industry Opt-Out Pages:

California Privacy Information

If you are a California resident, the California Consumer Privacy Act ("CCPA") provides additional rights:

Your California Privacy Rights:

  1. Access the categories and specific pieces of Personal Information we have collected about you.
  2. Request correction of your Personal Information.
  3. Request deletion of your Personal Information.
  4. Opt-out of the sale or sharing of your Personal Information.
  5. Non-discrimination for exercising your rights.

Categories of Data Collected:

  • Identifiers: IP addresses, cookie identifiers, mobile device advertising identifiers, hashed email addresses, and phone numbers.
  • Location Information: Including precise geolocation data derived from IP addresses.
  • Demographic Information: For safety and anti-fraud purposes.

We do not knowingly sell Personal Information related to minors under the age of 16.

To exercise your rights under the CCPA, we may require you to verify your identity and association with the data in question.

European Union Controller/Processor Designation and Legal Bases

If you are in the European Economic Area (EEA), the United Kingdom, or Switzerland, Transfon Ltd is responsible for processing your Personal Information. Depending on the context, we may act as a Controller or Processor:

  • As a Controller: For example, when creating personalized user interest segments for our Platform, based on appropriate permissions.
  • As a Processor: For example, when processing data on behalf of clients.

Legal Bases:

  • Consent: For processing Personal Information for personalization and targeted advertising.
  • Legitimate Interest: For purposes such as improving our services, preventing fraud, and associating devices.

Changes to This Policy

Transfon Amprev reserves the right to update this Privacy Policy at any time. Updates will include a revised "last updated" date. Material changes may be communicated through additional notices, such as emails or notifications on our services. We encourage you to review this policy periodically.

Acceptance of Terms

By using our site and services, you agree to this Privacy Policy. If you do not agree, please refrain from using our site and services. Continued use following changes to this policy indicates acceptance of those changes.

Contacting Us

For questions about this Privacy Policy, please contact us at:

Transfon Ltd

[email protected]