Blog

What Is a Demand Side Platform?

Learn how DSPs work, their benefits, and why they're essential for programmatic advertising.

What Is Native Advertising?

Native advertising seamlessly integrates promotional content into the user experience, matching the form and function of the platform it appears on.

What Is Programmatic Advertising?

Programmatic advertising is revolutionizing the way digital ads are bought and sold. Discover how automation, data, and real-time bidding are reshaping the future of advertising.

What is Click-Through Rate (CTR)?

CTR, which shows the rate of how often users who see your ad or free product listing end up clicking on it. This article describes how CTR is calculated and how to improve it

What Is Mobile App Monetization?

Monetizing apps is important for developers and companies to generate revenue, support sustainability, and maintain a stable revenue stream that can be used to further invest in app development, user experience improvements, and ongoing support.

What is Google AdMob and Google AdSense

Google's advertising platforms, AdMob and AdSense, serve different purposes in digital monetization. Understanding their distinctions helps publishers choose the right platform for their needs.